15 Best Email Marketing Services Comparison for Small Businesses

Businesses are always eager to connect with current and potential customers. To that end, there are many means to establish and have a more engaging relationship with them.

One of such ways is the use of email within your marketing efforts to promote your business’s products and services and also incentivize customer loyalty.

Email marketing is a form of marketing that helps customers know when to expect new products, discounts, and other services.

As such, it’s more of a softer sell to educate your audience on the value of your small business.

Moreover, it serves to keep them engaged between purchases. That’s why many services can help you design, build, and optimize your email marketing efforts.

If your small business must attain some level of success, you must select the best email marketing service that suits your business’ needs.

Whether you need one for the long or short term, it’s a decision you can’t take lightly.

Each email marketing service has its features, advantages, and disadvantages.

If you feel it’s difficult choosing the right one for your business, this is the perfect place to get the right notes.

From the comparison of the best email marketing services here, it will be easy to select the best option for your small business.

You’ll get to know what email marketing is and the benefits of the option you settle for.

Just what is Email Marketing?

Any business that wants to attract more customers and keep satisfying the current ones, uses email marketing.

It is one of the most ideal ways to get your message straight into the inbox of your subscribers.

Email marketing is without a doubt a powerful marketing channel. It includes a form of direct marketing and digital marketing that uses email to promote your business’s products or services.

In line with that, it can help make your customers stay abreast of your latest items or offers when you integrate them into your marketing automation efforts.

Email marketing also plays an essential role in your overall marketing strategy to improve lead generation, brand awareness, and engagements.

In this article, we’ll expose how an email marketing service can help you grow your small business.

You’ll also get important tips on how to choose what works best for you.

How email marketing efforts can help grow your business

» More Repeat Visits to your Website

When you collect the email addresses of your visitors and proceed to send them important content, you’ll build a defining connection with them.

Moreover, it’s much easier to maintain such connections with email marketing.

» Loyal Customers

Building a loyal list of followers or customers becomes easier. You’ll gain new customers from visitors that visit your website repeatedly.

With the right content, visitors will keep visiting your site and eventually conduct some business with you.

» Increase in Business Sales

A study found that for every $1 spent, email has an average return on investment (ROI) of $38.

As such, email marketing is the best marketing channel if you must improve your business figures.

How to Choose the Best Email Marketing service?

To get things started for your small business, you must select the right email marketing service.

What you choose should match the needs and objectives of your business.

We all know there are more than enough services available on the internet, so it’s easy to feel overwhelmed with the choices at your disposal.

Here are some of the most important factors to consider when selecting an email marketing service provider:

» Smooth UI and Functionality:

If the email you create takes time, you’re on the wrong service provider. What you need is a service that is easy and straightforward, even for a beginner.

That should be the case especially if you don’t have the kind of budget for more rigorous or advanced tools.

» Automation:

An effective marking list must be flexible enough to adapt to changing circumstances.

A service that lets you automate your business’s email campaigns is what you want.

Categories should be able to change automatically, especially at the click of a button.

» Third-party integration:

Targeting email contacts effectively requires high-quality data.

That’s something larger organizations are keen on because they want a service that is integrated with Customer Relationship Management (CRM) platforms.

Your small business can use one, too. You can use it to take advantage of existing customer data.

» Audience segmentation options:

This is useful so that you can break down your email marketing campaign into subgroups like product usage and demographic.

That way, it’s easier to target your audience.

» Industry:

Some email services are designed to suit specific industries. Before you opt for one, make sure it suits your niche.

As a small business, you want to be extra careful here, so you don’t waste your budget.

» Pricing:

Making the best out of your budget is what any small business will do. As such, get an email marketing service that doesn’t put a dent in your pockets.

Best Email Marketing Providers Compared

1) Constant Contact

As an email service provider, Constant Contact stands as one of the most popular options out there.

It’s also known as the one with the longest free trial seasons. That can come in handy when you want to test-run how it works before subscribing.

Again, you get to have a balanced launch pad thanks to the presence of many customizable templates.

The user interface and experience are simple, even though you need a bit of time to get used to the pattern of navigation.

Getting around this tool is easy because you also have multiple options for importing your email contacts.

In line with that, you can use the copy-pasting feature, upload emails in bulk from a file, and import contacts from Gmail, Outlook, and other 3rd party apps.

Quick and easy start

Along with that, you’re asked from the beginning to select the niche your business is into.

The system also needs to know your current level of expertise in email marketing.

Based on your selected preferences, you’ll get customized email content and concepts to help you improve your email marketing.

With Constant Contact, users also get additional support via live chairs, discussion forums, and emails.

There’s a large library of resources that make research all the easier. And like we mentioned, on subscription, users get full access to its tools for 60 days as a trial to test their service.

On top of that, you can use the drag and drop design tools, mobile-responsive emails, and list segmentation for targeted emails.

Besides, it’s a service that offers email automation capabilities. Their customer care is available over the phone and offers live chat support.

As a small business without a website, Constant Contact’s plans include web hosting. To that end, you can build an entire website, landing pages, or even eCommerce sites here.

Also, there’s no limit to the options linked with formats, font sizes, style, and color when personalizing emails.

Pros:

An extended period of trial test-run is a big advantage. Constant Contact also provides a huge library of resources and features many easy customizable templates.

Users also get to use the user-friendly interface. It’s a prime service fit for small business owners who are new to the world of email marketing.

Cons:

Although there are tons of options to format, change font size and colors, there’s still a limit.

However, users can select more personalized email designs.

Constant Contact Email Plans:

On the whole, the size of your email list is tied to the subscription plan and price.

Users get:

• 20 per month: For 0-500 subscribers.
• $45 per month: For 501-2,500 subscribers.
• $65 per month: For 2,501-5,000 subscribers.
• $95 per month: For 5,001-10,000 subscribers.

2) Sendinblue

Sendinblue’s claims to be the smartest and most intuitive platform for growing businesses may not be wrong.

Adding contacts is easy when you have three methods including copy-pasting, importing email contacts from a file, and adding contacts individually. These three are intuitive to use.

Sendinblue has a data mapping function to take care of the process. It asks you to match the extra information to an email address. But that’s optional anyway.

Sendinblue’s email design tool is perhaps, the best part of the service.

To begin, users can create a campaign and input some basic information.

You’ll find the layout of the editor compact and without too many pop-up windows obstructing its view.

Cool options for emails

There are three options for creating your email. They’re drag and drop, Rich Text Editor, and custom HTML code.

All three are smooth and user-friendly. It’s also possible to preview your created email through desktop, tablet, and mobile views.

This helps you go through your email before sending it to your contact list. As such, you can check for errors before hitting the send button.

While Sendinblue doesn’t have a standalone mobile application, the editor is fully functional in the mobile browser.

Other than that, users get a live chat plugin, fully-functional sales CRM, and access to modify Facebook ads directly in Sendinblue’s campaign management tool.

Pros:

A smooth and intuitive interface will help you better engage with your customers. You can use it to personalize your emails to each individual.

Cons:

Sendinblue doesn’t offer a money-back guarantee but you can use the free plan to understand how the service works.

Sendinblue’s Pricing and Plans

Sendinblue offers four different plans which include Free, Lite, Premium, and Enterprise.

There’s another, though, the Lite+ that adds usability for an additional monthly fee.

Overall, users get:

• Free: $0 for 300 mails per day.
• Lite: $25 per month, 40 emails a month
• Essential: $39 per month, 60,000 mails in a month
• Premium: $66 per month, 120,000 mails in a month
• Lite+

3) GetResponse

As the name implies, you can use GetResponse to grow and build your business with inviting emails.

It’s far easier to convert visitors into subscribers using the sign-up forms on the service.

There’s a modern and user-friendly feel to this service. Moreover, it comes with a simplified interface to help newbies to email marketing settle down.

GetResponse also features many online marketing features to further establish your small business.

To that end, GetResponse focuses heavily on webinars and eCommerce sites. Look at it this way, you get tools for both including the starter plan. You can also create nice landing pages here.

All the marketing resources provided by GetResponse such as whitepapers and videos come in handy to set up your winning strategies.

If all you want is a nice and fast user interface, you can count on GetResponse to deliver.

Pros:

Every part of this email service is rigged to be smooth and user-friendly. Also, you have tons of options as you get on.

Cons:

The drag and drop tool can be something of a snag, while images and graphics take a long to load on the service.

GetRespnse Plans:

Users get the following plans on GetResponse:

• Basic: $15 per month.

Users will enjoy full access to email marketing, auto-responders, limitless landing pages, automated email templates, etc.

• Plus: $49 per month.

Full access to every feature in the basic plans, list building, and sales funnels, e-products, webinars, etc.

• Professional: $99 per month.

Full access to webinars reaching 300 attendees, paid webinars, automation builder, etc.

• Enterprise: $1199 per month.

Full access to a dedicated IP address, deliverability consulting, webinars reaching 500 attendees, etc.

4) Drip

Drip is one of the most powerful email marketing platforms ou there.

Different types of businesses including eCommerce sites, bloggers, and digital marketers can use it.

There’s a wide range of tools available to help your small business grow like marketing automation, sales funnels, and easy personalization features.

What you get is software that provides seamless integration for all popular website builders such as WordPress and WooCommerce.

With them, it’s pretty easy to add pop-ups, sign up forms, and gain more leads.

Smart automation tools

The smart intelligent marketing automation tools make it a top choice among email services.

Besides, users will find smarter email segmenting, split testing features, list groups, and a visual workflow builder.

You can use these features to reach targeted customers in your email list and generate more sales.

Superb support

A host of support options on Drip serves to help the process.

For example, users enjoy live chat support, webinars, automation training, detailed courses, free guides, excellent documentation, and more.

Other than that, you can also send bulk emails while connecting and engaging with every customer on a personal level.

All you have to do is use Drip’s smart eCommerce marketing automation for that.

Pros:

Drip may be a bit pricey, but there’s hardly any email marketing software for eCommerce websites and business owners better than it.

If you want more advanced features to maximize your marketing efforts, Drip is the name.

Cons:

The cost of this service can be a sticking point for small businesses and it seems more suited to eCommerce businesses.

Drip email Plans

Users can subscribe to Drip on:

• Basic: $49 per month, 2,500 active subscribers on your email list.
• Professional: $122 per month, 5,000 active subscribers on your email list.
• Enterprise: price varies per month, more than 5,000 active subscribers on your email list.

Best Email Marketing Software Comparison

5) Omnisend

Omnisend is one of the top choices a small business can make. It’s one good email marketing service with powerful and easy-to-use email marketing tools.

For example, you’ll enjoy the drag-and-drop builder, smart segmentation, and sophisticated automation workflows.

That and more, make Omnisend a favorite in the industry.

Omnichannel

One of the standout features on this platform is the Omnichannel features. That means you can add several channels to the same automation workflow.

If you want, you can add email, SMS, push notifications, Facebook Messenger, WhatsApp, and more to work in the channels.

The benefit is that you can use all your best channels to reach your customers uniquely and engagingly.

Does that sound complicated? It shouldn’t be.

Omnisend’s email builder is a visual one just like so many others. Moreover, automation workflows are easy to create while templates exist to help you get started in time.

Viable support

Omnisend’s support comes through an in-app live chat and email 24/7.

Pros:

Users have a wide range of email and automation workflow templates that make set up quick and easy.

There’s also a drag and drop builder and multiple channels in the automation workflows. That way, you can have your best channels in one spot.

Cons:

Presently, Omnisend doesn’t offer a mobile app.

Omnisend Plans

• Free: No subscriber limit. You get basic email marketing if you’re just starting and you can send up to 15000 emails per month, or up to 2000 per day.
• Standard: 16 per month. Automation workflows (including SMS marketing), segmentation, and more advanced tools for email creation.
• Pro: $199 per month. A full suite of Omnisend features.
• Enterprise: Fits larger customers for custom pricing. Unlimited feature including a dedicated account manager.

6) Mailchimp

Mailchimp, like others on this list, is a popular email marketing service provider thanks in no small part to its forever free email marketing service plan.

On the platform, users get to enjoy a simple drag-and-drop email builder, autoresponders, segmenting contacts into groups, and easy tracking for analytics.

It also allows you to set up delivery times based on the user’s timezones, while you can do the same for setup segmenting based on geolocation.

Smooth integration

You don’t have to worry about swapping applications and other platforms.

That’s because it’s easy to integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

For example, if you use WordPress for your small businesses, you can combine Mailchimp and WordPress.

You get more support from Mailchimp via email, live chat, and a large tutorial knowledge-base.

More for less

Mailchimp also has a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers.

However, we think the plan is fairly limited because you don’t get features such as send-time optimization, advanced segmentation, and multi-variate testing.

Besides that, you’ll have to display their branding in your email. Support here is also restricted to email.

Pros:

As a small business, you’ll like that the plans listed here are budget-friendly.

This email service provider is also easy to use and comes with nice template styles for basic emails.

Cons:

The support is often slow while the overall quality of the service leaves much to be desired.

There s also a less intuitive audience segmentation and automated email sequences. Email personalization is also difficult to process.

Mailchimp Plans

On Mailchimp you get the following plans:

• Free: $0 for 7 marketing channels. Many basic templates, marketing CRM, and 1-click automation.
• Essential: $9.99 per month. Access to all email templates, A/B testing, and custom branding.
• Standard: $14.99 per month. Includes access to retargeting ads, automation series, and custom templates.
• Premium: $299 per month. For access to advanced segmentation, limitless seats, phone support, multivariate testing, etc.

7) ConvertKit

ConvertKit is one robust email marketing platform that professional bloggers, authors, and marketers will love to use.

That’s because of how easy it’s is to use.

One of ConvertKit’s unique features is that you can perform content upgrades and offer incentives with email signup forms.

Users also get easy to manage auto-responders so that you can send drip emails from their emailing service.

Segmenting subscribers is easy. As such, your business can easily section those who are likely to make a purchase differently from those who have made a purchase.

As a result, you gain increased conversions with automated emails that have a personal ring to them.

Powerful features and support

All the top-notch features you’d expect from the best email marketing services are present here.

You can perform a/b testing, create beautiful email templates, use the landing page builder, and smart workflows.

That’s not all. ConvertKit offers email-based support alongside an extensive knowledge base with awesome learning materials.

Some of the features here, including paid newsletters, are specifically designed for creators and professional bloggers.

To that end, it’s the best email marketing service for professional bloggers.

Pros:

A simplified audience segmentation process makes the difference. There’s also an easy to download opt-in management and automated email sequences.

Cons:

For a prime email marketing service, it has few templates to choose from.

They’re also less attractive, while there’s only a demo rather than a free trial option.

ConvertKit Plans:

• $29 per month: 0-1,000 subscribers. All features unlocked.
• $49 per month: 1,000-3,000 subscribers. All features unlocked.
• $79 per month: 3,000-5,000 subscribers. All features unlocked.

8) AWeber

AWeber stands as one of the oldest and most popular email marketing services currently.

There’s a lot of tools here you could use for your small or medium-sized business.

The whole process is easy considering how old the service is.

Besides that, it will have no problems connecting with platforms like WordPress and Facebook.

Access to top features

There are excellent ready-to-use HTML email templates here. As such, you can design a wonderful email within minutes.

List management, autoresponders, a/b testing, and email tracking with detailed insights are other features you’ll find helpful.

Email marketing features like AMP emails, tag-based subscriber segmentation, and automatical RSS-to-email for bloggers, apply here.

For support, users will get live chat, phone support, email support, live webinars, and many tutorials.

Pros:

The support features on AWeber are overwhelming.

Users get to enjoy a wide range of features across this service including attractive email templates.

Cons:

Seems to lack some of the intuition of more recent email marketing services.

AWeber email plans

• $19 per month: 0-500 subscribers. Unlimited emails and all features unlocked.
• $29 per month: 501-2,500 subscribers. Unlimited emails and all features unlocked.
• $49 per month: 2,501-5,000 subscribers. Unlimited emails and all features unlocked.
• $69 per month: 5,001-10,000 subscribers. Unlimited emails and all features unlocked.
• $149 per month: 10,001-25,000 subscribers. Unlimited emails and all features unlocked.

9) Keap

Keap is a service that provides sale, marketing automation, and CRM service all-in-one.

What it does is lets you organize all your client information into one place.

Such a process is easy here, and you can also sync your Gmail and Outlook platforms to help you easily manage your emails from one place.

Automative process

The automated feature is available for sending texts and emails to new subscribers.

That way, you can create a repeatable sales process that automatically sends emails when a subscriber moves from one phase to another.

Other features offered on Keap include a proposal, quote templates, estimates, invoices and payments, reports and insights, and more.

Pros:

The plans on Keap are relatively cost-effective and you get basic features to help you interact with your contacts.

You can also organize a great deal of client information under a single roof.

Cons:

Is it a bit light on features while not much adds up about how intuitive the user interface is?

Keap email plans:

• Grow: $79 per month.

Beginning with 500 contacts for 1 user, setting of appointments, CRM, text messaging, etc.

• Pro: $149 per month.

Beginning with 500 contacts for 1 user. Includes automated marketing, recurring payments, landing page builder, etc.

• Infusionsoft: $199 per month. Beginning with 500 contacts for 1 user.

Users get innovative sales, pipeline automation, lead scoring, reporting, company records, etc.

Best Email Marketing Services Comparison

10) Moosend

Moonsend is another email marketing service that won’t put a dent in your pockets.

It’s very useful for small businesses but can do a lot for a business of any size.

Keeping within your financial strength is possible with this service, especially when you consider its limitless email campaigns.

Users will also enjoy a library of colorful templates that your customers will love to answer.

There are several automation features on Moosend including those for support and messaging.

Other than that, you’ll love the consistent service and live support available on phones, emails, and live chats.

Pros

There’s the newsletter editor which comes with a drag-and-drop feature.

Also, the intuitive user interface is easy to maneuver around, while you have a fully integrated marketing automation suite.

Cons

There are not enough native integrations with third-party apps.

Moosend email plans:

You can enjoy these plans:

• Free: Send email contents and automation to about 0-1,000 subscribers
• $10 per month: Send unlimited email contents, campaigns, and automation to about 1,001-2,000.
• $20 per month: Send unlimited email contents, campaigns, and automation to about 2,001-3,000.

11) MailerLite

As a small business, you probably have a limited budget to work with.

Not to worry. MailerLite is as simple as they come to help you get the best out of your email list without spending too much.

What’s more, it’s all rigged to help you grow your email list for free until it gets to 1,000 subscribers.

Cool technologies

Users will enjoy various features on MailerLite including landing page, and pop-ups.

It will also make it easier for you to attract visitors to your site and easily convert them into your subscribers. Also,

Additionally, the drag and drop tool of this service also allows you to make your mails look professional

Pros:

The drag and drop tool makes your emails look a lot more professional. It’s also affordable for businesses just starting.

Cons:

When you start a campaign, you can’t make changes to it until you start all over again.

MailerLite email plans

• Free: $0. 1-1,000 subscribers. 12,000 emails per month, and access to limited features.
• $10 per month: 1-1,000 subscribers. Limitless emails per month, and full access to all the features.
• $15 per month: 1,001-2,500 subscribers. Limitless emails per month, and all features unlocked.
• $30 per month: 2,501-5,000 subscribers. Limitless emails per month, and all features unlocked.
• $50 per month: 5,001-10,000 subscribers. Limitless emails per month and all features unlocked

12) SendPulse

SendPulse helps marketers, businesses and developers send transactional emails via SMTP or API.

The platform here offers 24/7 live support, great deliverability, and detailed reports so that you can keep track of opens, clicks, and unsubscribes.

The integration is also without hassles. You can connect it with any CRM, your website, or web apps.

Moreover, there’s ample support for DKIM authentication, custom tracking domains, and webhooks.

Other cool features

Thera a drag-and-drop editor, and more than 130 pre-designed templates.

That way, it’s a way to send a creative and perfect email to your subscribers.

A/B testing can be done anywhere to help you select the version that works best for your email marketing campaigns.

Pros:

This email service is best for small businesses and comes with an in-built automation feature that is designed to be easy for first-time users

Cons:

The free plan does not have the Automation 360 feature.

SendPulse email plans:

• Free or $0: Send email contents to 2,500 of your subscribers, but limited to 150,000 emails.
• $7.88 per month: Send email contents and messages to 2,500 subscribers. No limitation to the number of emails that you can send.
• $23.2 per month: Send email contents and messages to up to 3,000 subscribers. No limitation to the number of emails that you can send.
• $25.6 per month: Send email contents and messages to up to 4,000 subscribers. No limitation to the number of emails that you can send.
• $28 per month: Send email contents and messages to up to 5,000 subscribers. No limitation to the number of emails that you can send.

13) Campaign Monitor

Unlike some email services, Campaign Monitor’s user interaction flow is nice and clean.

You can get things started by creating a contact list or importing your contacts from a file or copy-pasting them.

To create an email, setting up a campaign is important. You’d have to give it a name, subject line, and preheader text.

There are up to 81 template variants to choose from, while you can also make attempts to customize the mails

Design

The design tool is compact and makes use of the popular drag and drop functionality.

Also, users can change your template without starting from scratch. You’ll save time with this feature, and make the changes you need.

Campaign Monitor has other standard features including the preview option of 20+ different inbox views.

Further, you can add a live countdown meter feature to your email.

Pros:

Using the drag and drop design tool makes light work of the process.

Also, personalized content, customer segmentation options, email automation flows, sign-up forms, and over 250 integrations with 3rd party applications make up Campaign Monitor.

Cons:

Campaign Monitor doesn’t use a separate mobile app like some other top email services.

Campaign Monitor plans:

Their plans are offered based on per contact count. It’s also monthly by default except on special offers.

• Basic:$9/month. 500 contacts
• Unlimited: $29
• Premier: $149
• Pay as you go option: $5/campaign + $0.01/contact.

14) iContact

One of the perks of adding contacts to the iContact software is the effortless nature.

You can choose to add your subscribers individually, copy-paste them, or upload an email list from a file.

Streamlined emails

Creating emails here is a straightforward process. It is streamlined to help select from more than forty templates.

Also, it’s possible to view these templates on a mobile preview option for that purpose.

The other alternative is creating your email through a plain text editor.

The design tool applies a drag and drops functionality together with nine different building blocks.

Each block has additional options you can use after picking one.

Editing here is also simple while adding aspects like analytics, split testing, and previewing is part of the process.

Functions

Apart from the drag and drop feature, there are loads of pre-made email automation options, customer segmentation, sign-up forms, and A/B split testing options.

It’s also worth noting that inactive subscribers can be segmented for re-engagement.

Pros:

iContact’s features are standard, like the other top choices here.

It’s an impressive tool for beginners, including small businesses with the main component being the drag and drop tools.

Cons:

iContact doesn’t come with a dedicated mobile app.

While their email editor is accessible through the mobile browser, it doesn’t inspire confidence.

iContact email plans:

• $14 per month: Send email contents to about 500 subscribers on your email list.
• $32 per month: Send email contents to about 2,000 subscribers on your email list.
• $52 per month: Send email contents to about 3,000 subscribers on your email list.

15) ActiveCampaign

ActiveCampaign is an all-in-one email marketing platform designed to help you send perfect emails and keep up engagement with your target audience.

With a mixture of much-needed abilities, you can set up your email service to send well-tailored emails.

However, you have to get used to the style and user interface of this service. But there are tips and guidelines you could follow.

Moreover, it’s possible to connect to support via email or live chat option.

Pros:

Every important function of this service is rolled into one. That means you don’t have to search too hard to construct the perfect email.

What’s more, you can connect to support through email or live chat.

Cons:

The overall process will take some getting used to.

ActiveCampaingn email plans:

Lite

• 500 subscribers – $15 per month.
• 1,000 subscribers – $29 per month.
• 2,500 subscribers – $49 per month.
• 5,000 subscribers – $89 per month.
• 10,000 subscribers – $139 per month.

Plus

• 1,000 subscribers – $70 per month.
• 2,500 subscribers – $125 per month.
• 5,000 subscribers – $169 per month.
• 10,000 subscribers – $249 per month.
• 25,000 subscribers – $399 per month.
• 50,000+ subscribers – custom quote.

Professional

• 2,500 subscribers – $159 per month.
• 5,000 subscribers – $239 per month.
• 10,000 subscribers – $349 per month.

Enterprise

• 2,500 subscribers – $279 per month.
• 5,000 subscribers – $449 per month.
• 10,000 subscribers – $499 per month.

Figuring out the Best Email Marketing Service

We already pointed out that there are more than a dozen email marketing services to help your small business grow.

This comparison is loaded with the best out there.

If you operate a small business, the ConstantContact email service will do justice to your email marketing efforts. Not only is it affordable, but you get all the support you need.

SendinBlue and Drip are further options you can count on to help you manage both your email campaigns.

They are also fairly affordable with many options to customize and connect to other platforms.

On the whole, choose a service that suits the needs and matches your business’s preferences.