15 Effective Email Marketing Ideas that will Boost your Revenue

Best email marketing ideas

It’s not easy getting fresh email marketing ideas to boost the revenue coming into your business.

Even the most experienced professionals out there will have it tough trying to get ideas for your next campaign.

Your goal is probably to increase revenue for your business. But many factors are leading up to that you’ll have to consider.

For example, goals such as providing value, establishing authority, and increasing customer loyalty are all part of the process.

Setting goals is part of the process

When you get a grasp of the smaller goals you want to go after in your next EMAIL campaign, you’ll move forward a lot easier.

Besides, results don’t just happen at the flip of the button.

They take some doing when you consider that you have to adapt to changes, have consistency, and persistence.

Don’t worry, you’re not alone. We have come up with exciting marketing ideas to help you increase your business revenue.

Use these ideas and tips to give your campaign the needed push.

1) Gather Organic Leads

To hit the ground running, you need to build a list of subscribers who are interested in your products or services.

One of the best ways to do that is by creating customer personas based on your target audience. When you have that, you can then market to those individuals.

Get the necessary information

To create a useful image of your ideal customer, there are various pieces of information you’ll need to know.

You can begin by considering the pain points and goals of your audience.

Think of the ways you can solve their problems, and the personalities of those you hope to reach.

A good example, as a marketer, you can be a bit jovial with your messages to your audience.

On the other hand, if you’re trying to reach a more formal setting, you’d need a more professional approach.

You can use such information to build your brand’s voice and style.

Get working

You can also check for sources online to discover how to create a customer persona sheet at this phase of the marketing cycle.

It’s always great to have more information about the people you want to includes with your marketing campaign. That will drive up your level of success.

2) Segment Your Subscribers

Segmenting your email lists is one of the most ways you get better open and click rates.

Segmenting is popular and works for several reasons. They include:

  • Different persona and interests. If you have about 2000 people subscribed to your email lists, many of them have different needs and interests. For example, if you have a tech blog and you’re collecting emails, you’ll observe that some subscribers will have more interest in mobile phones, while others will be more interested in computers.
  • Segmenting them is the way to go simply because you can’t satisfy all your subscribers with one content when they have different needs and interests.
  • Research also shows that email segmentation makes it very possible to keep at least, 80% of your subscribers happy.

Keep everyone happy

You can keep everyone happy when you send content that each subscriber is interested in reading.

In the same vein, a Mailchimp research reported that about 2,000 MailChimp users sent a figure of 11,000 segmented campaigns to about 9 million recipients.

Further, Mailchimp found segmented email campaigns brought about 14.31% more opens and 10.64% more unique opens.

Moreover, segmented emails also generated 100.95% more clicks than non-segmented email campaigns.

3) Send out Exclusive Content Occasionally

Exclusivity is one powerful marketing tactic that many brands have taken advantage of for years.

So why aren’t you sending out exclusive content once in a while?

If brands like Apple can use it, that shows you have a chance of generating more revenue.

Accordingly, Apple sits at the top of the smartphone industry, even though it has a small market share.

Generate more sales

Exclusivity can only be good for your business because you can get more email subscribers to boost revenue.

Go ahead to create an exclusive content available only to subscribers on your email list.

Besides, you can use the power of exclusivity to develop a better connection with your email subscribers.

4) Personalize Your Emails

Personalizing your email messages goes very far to increase engagement.

In addition, it makes your emails more relevant to customers. What they want is something useful to them.

Moreover, personalized emails have a knack for delivering 6x higher transaction rates, yet 70% of brand do not use them.

Don’t miss out

If you’re not sending out personalized marketing emails, you’re missing out on a lot of revenue opportunities.

Understand that personalization isn’t only about using individual’s names in messages. It goes beyond that

Follow these tips to help personalize your emails:

  • Send surveys
  • Ask questions in sign up forms
  • Use dynamic content
  • Analyze previous email data
  • Link to personalized landing pages
  • Schedule emails to send in recipient’s time zones
  • Integrate your email with other key platforms

5) Add Urgency to Your Emails

Ever tried to kick things up a notch? Well, you can try email marketing.

Let your recipients feel under pressure to act so that you can convert them into customers.

Digital marketers have also perfected the art of using phrases such as “Act now,” and “Only a few items left” to convert web users.

There are alot of top brands that use urgency in emails. That’s because urgent situations make us act very quickly.

It’s a key feature of the human brain, especially when they’re deadlines involved.

Other words you can use for urgent include, “now,” “instant,” and “fast” to introduce urgency into

6) Apply the word “YOU” to Messages

The word “you” is just as powerful a word as the sound of a person’s name.

To that end, you have to add it to the emails you send to your subscribers. It’s one secrete many people have taken advantage of.

If you want to get recipient’s to open your emails, use the word “you.” To further buttress, Copyblogger listed it as the number one in the five most persuasive words in the English language.

With this kind of touch to your emails, it’s not long before people actually convert and make those purchases. Your revenue can only increase from then on.

7) Integrate Email and Social Media

Email marketing is powerful; that much is true. Yet, it’s even more powerful when combined with social media marketing.

That’s like a combination of Shaq and Kobe on the basketball Court, or a Punch from Tyson and Ali! It’s that effective a combination.

Your Subscribers use it too

Quick reminder; many of your email subscribers are on social media too. Also, always remember that your competitors are on social media as well.

So what are you going to do? When you go on social media to connect with your subscribers, you get the opportunity to build a stronger relationship with them.

A good reason for this is that people don’t make buying decisions based on information from a single source.

They can combine different sources, including email, social media, reviews, and influencers.

Expand your connection

It’s a given that you should be expanding your connection points with subscribers beyond email.

For example, if you’re publishing on social platforms Facebook, Twitter, and Instagram, ask your email subscribers to follow you there.

If Facebook is your preferred method, you’ll find that you get to do the following:

  • Facebook lets you to systematically target your followers and similar individuals to them through ads.
  • You just have to upload your subscriber lists on Facebook
  • You get to collect emails directly from your Facebook page. You can use those for your newsletter.

8) Make sure Your Email List Sign-up is Quick and Easy

At any point on your form field, ensure that it’s all easy to quick and easy to fill.

In fact, when the information required is too much, fewer people will want to fill it out.

Have the essentials ready

For the fields, start with just the essentials. Their name and number mail can get things started.

Then if you want to send a birthday or anniversary coupon, add a birthday field or any other relevant one.

You can also add a field for their phone numbers, but that’s largely unnecessary in my email marketing.

Besides, people don’t want to sign up for something that involves too much text or calls to their lines.

9) Re-engage Inactive Subscribers

Sure, you want to boost revenue, but sometimes, consider that it’s less expensive to target existing customers than new ones.

That can often be the case with email marketing. You can always find it easier to engage current subscribers because you know a lot more about them.

Further, it’s a given that all email lists will have some inactive subscribers.

It’s also normal when some percentage of your subscribers don’t  engage with your messages.

Get them involved

The inactive subscribers you have today can still become customers again. If you do it right, they can even go ahead to refer their friends

There are some significant things you have to understand, though:

  • The first thing to do is have your own meaning of “inactivity.” For example, some marketers tag a subscriber as “inactive” if they haven’t opened their emails in the past six months. Such periods can be anything between three to six months.
  • When you’ve defined your “inactivity” period, you can start engaging with inactive subscribers.

How can you re-engage inactive subscribers?

  • Get things started by conducting polls and surveys. You can also promise something in advance.
  • Make sure you issue the rewards to those that complete the process. You’ll notice an increase in conversion because the gifts motivate them to act.
  • Abandoned cart emails also help. Some users put something in their shopping cart but don’t make a purchase. You can re-engage them with a message telling them how your product is awesome.

10) Give Something Valuable Away

Popular bloggers often go about bragging about how many emails they’ve collected.

For example, you might have come across something like this: “20,000 subscribers and counting.”

With such numbers, big revenues are never afar off.

Also, the numbers grow their business because the value of websites these days is measured by how many subscribers they have.

Up your game

Getting email addresses isn’t as easy as it used to be. That’s why you need to give prospects a strong reason to sign up.

Let it have a very convincing tone so that they can part with their email addresses.

Give them something enticing to look forward to. In other words let it be worth some price value, depending on the industry you are in.

11) Ensure Email Deliverability

If your emails are not getting delivered, there’s a 60 percent chance that your email marketing campaign doesn’t generate revenue.

What’s more, when your email doesn’t make it to the user, you may not even get a notification that it failed. As a result, you might get skewed sales numbers.

Get it to the recipients

There are some reasons why your messages don’t make it through to your subscribers.

WordPress users are frequently plagued with this problem. You can put it down to the default PHP protocol used to send messages.

PHP works by using Sendmail to send emails straight to the Simple Mail Transfer protocol (SMTP) server of your subscribers.

If your message is not coming via SMTP, it could get lost in limbo.

There’s still hope, though, because WP Mail SMTP lets business owners send their email using SMTP instead of PHP.

That results in increased email deliverability, thus ensuring that your emails reach their destination. The result is a drastic increase in your sales.

12) Optimize your Email Messages for Mobile Experience

Mobile remains one for the present and the future. Many experts have gone on to predict the death of the desktop in the coming years.

You only have to look around at the drop in demand for desktops.

People aren’t out to replace their old PC’s, instead, they simply move to their tablets or mobile phones.

The figures also suggest they’re right to do so. For example, 54% of emails are now opened on mobile.

On the flip side, desktop represents just 19% of all email opens. That’s a very wide discrepancy.

What are you waiting for?

If your email messages are not optimized for mobile, people will not only delete them, but also forger about your brand.

That limits the growth of your revenue, and reduces your chances of converting subscribers into customers.

13) Send Test Emails to More than One Person

Sometimes all you need is a fresh pair of eyes to help you interpret something. That’s the fact with marketing, and emails aren’t left out.

As such, exciting email marketing ideas can come from different people, including friends and colleagues.

With their opinion on certain issues, you can set up your emails to gain more revenue.

Use test emails

When you send test emails, you also get the chance to check everything included before sending it to actual subscribers. That’s another way to proofread your emails.

Many experts also recommend that you send test emails to all email service providers to see if there’s an error.

Here are some of the things to look out for:

  • Typos and grammatical errors
  • Links and call to action
  • Graphics/Images
  • Responsiveness

14) Invest in Your Subject Line

Your subject line is the headline for your email. Try to keep gimmicks and tricks at arms length.

Even if they may work once, they can subsequently erode trust and debase most brands.

One thing to help with that is A/B testing your subject line which is an easy thing to do.

Simply divide your list into two and track click-through rate, open rate, and purchase/conversion rate on the landing page by subject line A vs B.

With all other parts of the emails being the same, you get a different subject line. It will help you use email to build the best version of sales scripting.

You can go ahead to use that on your website, offline marketing collateral, and in live salesperson scripting.

15) Use Social Proof to sell on Emails

Social proof is a concept that has existed for a very long time. People need to see a validated service before having a comfortable time making purchases.

For example, if your run a coffee shop and have zero reviews on Yelp, don’t expect many people through the doors.

A coffee shop with hundreds of reviews on Yelp will probably put yours in the shadow.

That’s because social proof has a huge influence on what people buy and who they buy from.

For a perfect email marketing message that generates revenue, social proof is essential. Brands like Amazon and Airbnb put it to great effect.

Conclusion

When the topic of email marketing pops up, many people imagine the direct messages sent to customers.

But running a successful email marketing campaign takes a lot. It’s not just about a punchy headline accompanied by images.

Let your emails reach and hit the right targets. You can do that with the ideas outlined above.

However, the key points remain personalized content, new leads, and creating excellent customer personas. That will see you increase your revenue.