13 Brilliant Marketing Ideas for your Dental Practice
There are a lot of marketing ideas out there to help you get the best out of your dental practice.
However, not all will get the job done. That is because it’s one thing to know what you want, and another to set it in motion.
One thing is clear, though, marketing is essential to any business’s success, and dental practices aren’t any different.
Every practice is unique. As such, there is no one-size-fits-all marketing strategy for all of them.
This article will help your dental practice grow irrespective of whether it’s new or not. What marketing does is inform and equalizes prospects in business.
Here are some of the best ideas to help you make it to the top.
1) Figure out your Target Audience
Every business should set out to know their audience. For example, women make more than 90% of all dental buying decisions.
That makes them powerhouse consumers who want to make excellent decisions for their families.
That is why the service you offer must tailor around what your target audience needs. What people want to have goes beyond products.
They want a quality service considering there are many dental practices out there.
Target more Females
Now you know that women make up a large base to work with. Create a dental marketing idea that will entice more female household heads to have dealings with your practice.
That involves rethinking your whole marketing image with stuff practice logo and service methods.
Women, just like everyone else, want the ideal answers that help them better choices.
As such, learn more about potential client’s demographics to target them better.
2) Liaise with a Local Non-profit
Getting involved with a community you’re based in is a step in the right direction.
Take it a step further by partnering with a local non-profit or providing dental care to underserved areas.
That way, you’re increasing your local presence while helping your community.
People love businesses that give back to the community in one way or another. The same goes for dentists who go out of their way to give back.
It slaps shows you’re an active participant in your community, and care about them.
It’s also a great opportunity to engage in word-of-mouth and local marketing.
Use your Client base
Make use of your existing patient base to discover under-served nonprofits around your area.
There are sites like Great Nonprofits to help you find an organization that compares well with your mission and values.
3) New Patient Specials
Got new patients coming in? That’s a great opportunity to treat them extra nice because what you want is them coming back.
To grow a dental practice, you have to focus on increasing your new patient numbers. As such, you can offer a new patient special for uninsured patients.
That is a great way to get new patients in your chair for a general cleaning or check-up that eventually become lifelong patients.
Set a good Price
Settle on a price that’s comfortable with you and promote it on your website, social media, and other platforms of marketing your dental practice.
You should also set exclusions on the new patient special. For example, you could use “uninsured patients only.”
Your price should also be attractive to your demographic. If it’s good enough, it can help to sharply increase new patient numbers for your practice.
4) Use Personalized Content on Social Media Loo
There’s was an estimated 3 billion social media users in 2019.
That’s a lot and you should seriously consider creating a social media presence for your dental practice.
Social media allows you to reach a large pool of potential patients and also connect with your existing ones.
Posting genuine content on your social media accounts encourages followers to engage with you.
It could be a video of you explaining a new patient special or doing the latest viral meme challenge.
Either way, try to make it as personal and unique as possible. Get your content on platforms like Instagram and Facebook.
About 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to people they know including friends and family.
5) Get on Google Maps and Local Directories
Your dental practice probably has a physical location in your city. That means you can use local SEO to your advantage.
Local SEO is a special form of marketing that your dental practice can take advantage of to reach potential patients in your geographic area.
It’s more like a targeted approach to SEO because your dental marketing dollars will only go towards listing your practice on Google Maps and other local directories.
Why it’s Important
Getting your dental practice listed on Google Maps is important for attracting qualified leads.
The fact is many of your customers are not willing to drive several hours out of their way to get dental work done.
As a result, they are looking for dentists within their locality.
Most of these patients use the internet via phones and computers to look for local dental offices.
As such, it’s possible to generate more calls and leads directly from Google Maps when you focus on local SEO dental marketing strategies.
6) Build an Inviting Website
Your website tells a lot about you and your dental practice. That is why having a beautiful website that performs quickly is important.
Chances are that a patient’s first interaction with your practice will be your website.
As such, you have to make sure that your website accurately represents you and is easy to navigate with an excellent user experience.
About 51% of the world uses their smartphones to access stuff on the internet.
Apart from running computer-based formats, you can make adjustments for smaller screens.
7) Use SEO to Outrank your Competitors for Valuable Keywords
Search Engine Optimization (SEO) involves getting your website pages and blog posts to rank for specific keywords in Google and other popular search engines.
For your dental practice, you can focus on emergency keywords and local search terms to gain quick wins with a good SEO strategy.
Use High Ranking words
Some terms would take your content to higher rankings.
For example, “dental emergency,” “near me,” and specific services that you offer will build a proper digital dental marketing campaign.
The fact is your SEO strategy is linked to your website performance.
As such, you need to make sure your site loads quickly, has important information, and integrates valuable terms throughout the site to get picked up by Google.
8) Send Appointment Reminders via text
With many people screening their phone calls from numbers they don’t have saved, you must use text.
It’s a great way to keep up. With patient communication.
Sending patients appointment reminders via text also helps you maintain a relationship with your existing patient base and not bother them with calls.
When it’s time
Appointment reminders benefit patients because it reminds them of the appointment they scheduled months ago.
On your end, it decreases the risk of appointment no-shows.
Also, you get to re-engage with patients who remember where they had the best dental care.
9) Use Local Events
Local events and other activities sure help to market your dental practice.
Imagine having the name of your practice boldly written across the jersey of a local softball team.
That’s priceless advertising which gets your practice in front of parents with little kids.
Give out free toothbrushes and other stuff alongside your card.
10) Run paid Social Media ads
When you’re not using organic posts, it makes sense to turn to paid social media ads.
Paid social ads are an excellent way to reach leads that haven’t located your practice yet.
Such ads are highly targeted which means that you can reach a particular person by inputting information including the age, location, and interests they have.
As such, with the right target audience in mind, you can easily set parameters to advertise your dental practice.
11) Utilize Video Marketing
Video marketing is a powerful tool for just about any business out there.
Audiences are 10 times more likely to interact with a video than a block of written text.
There are platforms like YouTube to help your business gain traction by creating videos for your business.
Use videos built around the following:
- Answers to practice procedures
- Client testimonials
- Dental health topics
These types of topics will ultimately lead to more conversions.
Further, it is projected that by 2022, online videos will make up more than 82% of all consumer internet traffic.
That is 15 times higher than it was in 2017.
13) Analyze your Marketing Campaigns
When you run digital marketing campaigns, it’s important to monitor your campaigns.
What this does is ensure you’re driving results for your business. Whatever method you use has its metrics you can keep track of.
It all depends on the kind of campaign you run and the data available.
Check stuff like impressions, click rates, leads, and conversions.
All trackable data show you where your dental practice stands and what’s working or not.
Successfully marketing your dental practice requires dedication, ingenuity, and some of the best ideas touched on in the article.
These dental marketing ideas will help you keep existing clients, and expand on your rate you get new ones.