14 Marketing Ideas for your Home Cleaning Business

marketing ideas home cleaning business

Home cleaning services are always in demand. However, not every cleaning service and business can be counted on.

If you’re wondering how to be among the best and most reliable out there, you have to be ready to do what others don’t.

To that end, your business needs to implement certain measures geared towards providing exceptional and excellent cleaning services to your growing clientele.

Moreover, you have to take some extra brilliant steps to reach your target audience where they can be found. Here are some of the best marketing ideas for your home cleaning business.

1) Getting Certified

First things friar, get your cleaning business certified with relevant bodies like the ISSA, IICRC, or the Green Seal.

That is the best place to get started when it comes to marketing your business.

What certification does is let you advertise your business as a certified one on brochures, flyers, etc.


Getting certified makes you look more credible and trustworthy before all types of clients.

For example, a certification from IICRC or ISSA means consumers who are looking to find a certified cleaning business in their area can use their websites to find certified professionals.

2) Know Your Target Customers

With your cleaning business, what you want to do is have a specific audience you want to service.

You’d be very wrong to try to serve everybody. You need to figure out who your cleaning business is for.

With that knowledge and understanding, your marketing strategy is half-finished.

Consider the following niche or target clients:

  • Move-ins and outs
  • New moms and young families
  • Busy professionals

Ask yourself these questions:

  • What kind of service do they need?
  • What age ranges to cover?
  • What does your target audience prefer?

3) Help Customers to find you

Marketing is geared towards getting more customers to find you and your business.

There are many ways to locate your home cleaning business. One of those is from a friend/family or via the Internet.

The fact is that people are constantly searching for businesses online, but making sure that your cleaning business is found online is totally up to you.

Try these Options

Yelp, HomeAdvisor, and Angie’s List are some of the options available to prospective clients. ‘near me’ searches should also reflect your services.

4) Create a Refer-a-friend Program

Referrals and recommendations are a huge part of the business world. The fact is a lot of the business you do will likely come from recommendations.

What you can do is give customers an incentive to recommend you to their friends and family.

To that end, create a refer-a-friend program that rewards each successful referral to your home cleaning business.

A good example is giving them 20% off your next cleaning voucher, or some special cleaning offer.

5) Spread your Brand via Social Media

Social media is the main tool to drive your home cleaning business marketing strategies.

Platforms like Instagram, Facebook, and Twitter are great places to reach people and promote your business.

Carry your Customers along

You can use social media to keep your current customers up-to-date with your services.

Again, it is a great tool for attracting new customers. However, you need effective steps to take advantage of these platforms.

For example, it’s important to keep your messages short and relevant.

Also, 54% of social browsers use social media to research products


Whether you post before or after pictures, they have a significant impact when it comes to marketing for a home cleaning business.

You need only the best to grow your portfolio.

6) Use digital Marketing

best marketing ideas for your home cleaning business.

Digital marketing presents the opportunity for a home cleaning business to geo-target ads around specific customer profiles in exact regions.

That is an excellent tool for your business. As such, you may want to consider using paid posts on services such a Facebook Ads.

Get it Right

If you don’t know how to run ads via digital marketing, it could be worth consulting with a digital advertising specialist. A website for that purpose is important.

7) Traditional Marketing

Traditional marketing is still going strong. Stats show that about 60% of businesses still employ it.

To that end, you can use billboards in your city, send a newsletter or buy a spot in the most widely read local newspapers around.

All you have to do is make it a witty ad that contains all marketing aspects.

Get real with creative eye-catching designs for your ads and make sure that the right people have access to it.

8) Let Loyalty pay

Giving loyalty bonuses, discounts, reward points, and other incentives to customers who continue to patronize you is a great way to keep them happy and increase the chances of them returning to your cleaning business.

As such, reputation is everything. How you reward their loyalty will likely get around.

Get a loyalty program that is fail-proof and implement it.

9) Website and SEO

If you run a home cleaning business, then you must have a website with SEO optimized content that carries keywords that you can rank for on search engines like Google.

That will make your business more visible to prospective clients.

Why you need one

A website presents a great way to introduce your business to customers. You can provide information about aspects of your home cleaning business.

Also, you should mention your pricing as well. Include a prompt for customers to give you a call on your website by publishing your phone number and email on all pages.

About 53% of US consumers say they research products using a search engine before deciding to use a service.

10) Direct Mails

This is a bit like traditional marketing. As such, direct mail still makes sense to use.

What you can do is get creative with direct mail campaigns to get a lot of people talking about your home cleaning service business.


It is said that the cost per acquisition for direct mail averages about $19. Your creative mails will get to your customers without hitches.

11) Hire the Right People

best marketing ideas for your home cleaning business.

What’s your team like? If you stutter while answering this question, you need to review what you call Staff.

That is because the right people help you with being strategic about your branding.

Your employees are essentially the face of your home cleaning business. As such, they are tasked with interacting with your customers regularly.

They represent you as the business owner.


You can train them on different levels. For example, you can train them on how they present themselves, speak, and interact with the clients daily.

Further, make sure your employees are trustworthy, qualified, and stand in the gap for your home cleaning service well.

12) Get Going with Influencers

Reaching out to influencers in your industry is not uncommon.

They have a large base and will be willing to feature you on their blog/publication if you can settle on an arrangement.

They will help you get the word out about your home cleaning business.


Accumulate contacts in the home cleaning industry, get a feature on a home cleaning business-specific publication, or see whether how online blogs that focus on home-owners’ home maintenance tips would like to hear your thoughts on home cleaning services.

On the other whole, businesses spend about $500,000 per year on influencers.

Also, research shows that 7% of companies have invested over a million dollars in influencer marketing in 2020.

13) Personalization

When you’re clear about your target cleaning client, it’s easy to get personal with them.

With that picture in your mind, it’s easier to get personalization in your marketing ploys.

What it does is allow you to speak directly to those target customers and to show them that you understand what they want.

Know what they need

When you know what exactly a homeowner’s biggest challenge is, you can proceed to tell them how their world will change when your team performs its magic on their property.

That way, your conversions increase, but that helps to serve your clients better.

Top-quality Service

When you provide top-quality and personalized customer service experiences, you get to influence how your client base behaves and makes decisions.

14) Retargeting Ads

Potential customers didn’t respond to your previous ads? You’re not alone because that is a common occurrence.

However, you can do something about it. Retarget your ads.

Stats even show that such people need to have contact with your business 6-7 times before they are considered a ‘warm’ prospect and ready to patronize you.

Retargeting works

Consider using retargeting as part of your marketing strategy simply because it works.

That way, your attempts at growing a healthy client base stands a good chance.


How you market your home cleaning business is a combination of various factors. Of course, you have to do what you’re comfortable with.

Yet, all the ideas shown here offer real value and are effective in attracting customers.

Which one appeals to you? All you have to do is run a home cleaning business that’s reliable and hardworking.

Combine as many ideas here as you need, and get efficient hands to put your plans in motion.